As the founder and CEO of FLAVVRR, Tierra Filhiol has committed her career to challenging brands to earn their customers’ loyalty through inclusive experiences.
Prior to running FLAVVRR, she spent nearly 15 years leading digital content and social agency-side for phenomenal brands like Buick, GMC, Cadillac, McDonald’s, Alliance for Lifetime Income, Thomson Reuters, Minute Maid, and Valero Energy.
Today, she continues to help some of the world’s most loved brands win over the hearts of their audiences. But her most important and fulfilling job is simply, Mom.
A marketing and communications strategist with more than 20 years experience and a demonstrated history of working in various industries, including healthcare, finance and retail.
Strong local and national partnerships with media partners in all channels. She’s a senior marketing professional skilled in advertising, media strategy, media relations, integrated marketing, crisis communications, events management and fundraising.
Previous experience includes working on campaigns for BCBSM, Detroit Medical Center, Harbor Health and Rock Financial.