When a school district is faced with the inevitable, a global health crisis that crippled the education system as we’ve known it, community, family, staff and student relationships are core to maintaining enrollment and growing new student rosters.
Chandler Park Academy School District of Harper Woods, MI needed a strong team to help retain and attract new students to the District.
With an experienced cultural research and digital marketing team, as well as the use of tools like BrandWatch, Google Analytics, the FLAVVRR team has spent the last three years strengthening the District’s relationship with the community. Ultimately retaining students in the District, and filling the new student pipeline.
Through our analysis, the FLAVVRR team discovered that in the District, while academics and skills development are important, access to basic needs like a safe place to have dinner, do homework or clean clothes were often higher on the list of family priorities than academic rigor or competitive sports opportunities.
Along with strengthening existing relationships through always-on website management, social media, and CRM programs, we worked with the District to implement and promote a safe-haven after-school program in partnership with the YWCA and ensure that food insecurity was eliminated in the District during the health crisis.
Market and Competitive Research
Family Experience Mapping, Strategy and Implementation
Database and Operational Efficiency
Digital & Social Media Marketing